Our story

The CHERANANE brand is more than just luxury menswear, it is an enduring tribute and a cherished family heritage.

This high end ready to wear label is named in honor of my late grandfather, CHERIF ANANE, a man whose profound influence continues to define our collection. Cherif Anane was the very embodiment of old world elegance and quiet sophistication. He was known throughout his life for his calm demeanor, innate wisdom, and impeccable style.

For my grandfather, dressing was an art form. He was consistently seen in a tailored suit and tie, a testament to his respect for refinement and quality. This dedication to classic, masterful tailoring and timeless elegance is the bedrock upon which our brand is built.

What began as an admiration for his unwavering commitment to class and composure grew into a deep, personal passion. The CHERANANE brand is the realization of this inherited love a commitment to passing on his values of sincerity, quality, and effortless grace through meticulously crafted garments.

We create pieces for the modern gentleman who appreciates the quiet power of a well made garment and understands that true style is a mark of character.

CHERIF ANANE
(1927 -2014)

Our concept

CHERANANE is built on two things: uncompromising quality and a confident way of living.

We start with the best fabrics sourced only from world class mills, ensuring a fit and feel that lasts. Every piece we create honors the artisanal touch, focusing intensely on the small details that define true luxury.

We craft our clothing to be more than just something you wear, it’s the foundation of your posture. It’s the silent force that allows you to move through your day with certainty and grace.

A word from the founder

We believe elegance shouldn't be reserved for special occasions. It should be a daily ritual. This philosophy is the very foundation of CHERANANE, and the principle that guides every decision we make, from the sketchpad to the finished garment.

We craft garments not just for milestones, but for the moments in between, ensuring that quality and sophistication are a consistent, unwavering presence in your life.

To wear CHERANANE is to adopt a refined state of mind. It’s about much more than the clothing itself, it’s about cultivating that quiet confidence and the composed, elegant demeanor our grandfather taught us.



KARIM ANANE
Founder of CHERANANE